(Image: details of Salvador Dalí and Elsa Schiaparelli at Chez Lopez, Neuilly, 1950, (c) Universal Photo/SIPA; Image Rights of Salvador Dalí reserved. Fundacio Gala-Salvador Dalí, Figueres, 2017)
Salvador Dalí (1904-1989) was the very antithesis of the peintre maudit. He came from a comfortable bourgeois family, found acclaim and acceptance early in Paris and became the toast of Surrealist circles while in his mid-twenties. Later he found fame and riches in America in the late 1930s, staying there throughout the Second World War and only returned to Europe in 1948. In both Paris and America Dalí mixed with high society, which relished indulging its decadent side by patronising and promoting Dalí’s shocking art. Dalí’s patrons lived ostentatiously, using their entrees into the art world to acquire cutting-edge art and extravagant fashion. It was only natural that Dalí and Elsa Schiaparelli (1890-1973) would meet and share common interests. The meeting would lead to a number of fruitful collaborations and exchange of ideas over the years.
The exhibition “Dalí and Schiaparelli” at The Dalí Museum, St. Petersburg, Florida (18 October 2017–14 January 2018) examines that collaboration between two stars of mid-century fashion and art. The exhibition includes paintings, drawings and prints by Dalí, many examples of Schiaparelli’s clothing and accessories, as well as jewellery, perfume bottles, photographs and publications relating to both of the creators. This is a review from the fittingly luxurious large-format catalogue.
Schiaparelli’s family was a line of distinguished Italian academics and scientists. After spells in Paris and London, then a period in New York (where she associated with the Dadaists who would later become the core of the Surrealist movement) Schiaparelli returned to Paris and began design work. Assisted by established couturier Paul Poiret, Schiaparelli began her solo career in Paris in 1927. Dalí’s debut exhibition in Paris, held in November 1929, with a catalogue introduction by André Breton, launched his career. Although Schiaparelli was older than Dalí, their careers in Paris commenced within two years of each other, within the world of the former Dadaists and the Surrealists.
Essayists in the catalogue point out that both her and Dalí were radicals who were devoted to the use of rigorous craft in the production of their unusual inventions. In Dalí’s case it was craft he personally learned through youthful independent studies and later at art school education; in Schiaparelli’s case she relied on the skills of craftsmen and others, as she never trained in the technical side of clothing production. Schiaparelli was an early adopter of artificial fibres and new materials, driven by the avant-garde aesthetic of her Surrealist friends. One of her closest friends was Gabrielle Picabia, first wife of the radical artist Francis Picabia.
Dalí and Schiaparelli’s first collaboration was a Schiaparelli telephone-rotary-dial powder compact, launched in 1935. The most famous collaboration was Schiaparelli’s High-heel shoe hat (1937). Dalí repurposed a high-heel shoe for his wife as a shocking novelty to be worn to a society ball; Schiaparelli refined the design and manufactured the hat in small numbers.
Gala Éluard Dalí (1894-1982), the artist’s wife, was an important link between designer and artist. Gala was obsessed with luxury, beauty and money and inevitably had a passion for haute couture. She had great influence control over Dalí, urging him to undertake work in order to make the maximum amount of money. He claimed to be financially illiterate and naïve. The evidence is that Gala was behind many of the artist’s business dealings and prompted some of the most questionable of his financially-motivated projects. While Dalí was avid for money, it seems that for him money was valuable mostly as a measure of fame, which he craved above all else. It was Gala who wanted the money for itself.
Before a social engagement, the painter introduced rips into one of Gala’s blouses and she wore it to the event. Subsequently, Schiaparelli made a dress with trompe l’oeil rips apparently revealing a pink under layer (1938). This same design was used on the cloth cover of the catalogue of Dalí’s 1979 Paris retrospective, considered to this day as one of the best publications on his art.
The intersection between art, fashion and money was the high-society ball. These lavish events allowed the aristocracy and newly rich to mix with stars and artists and to create a stir in society. Many attendees commissioned costumes from artists and a number of artists treated such occasions as a chance to make temporary art – or to become temporary art. (Leonor Fini was particularly known for her daring and beauty and used to make elaborate costumes for herself and a select few others.) The Dalís attended many society balls in the 1930s and 1940s, Gala sometimes wearing Schiaparelli couture. Gala wore a number of Dalí-inspired Schiaparelli outfits and hats and served as a proxy model, acting as a living link between artist and fashion designer. The events were covered by the press and thus acted as useful publicity for designers and artists.
Prominent photographers of the era documented the overlapping worlds of high society and fashion. The catalogue includes a section of full-page photographs of the aristocracy, artists, actors and celebrities who the creators knew. Both creators worked with actors, Dalí painting stars (most notably Laurence Olivier) and Schiaparelli clothing stars of stage and screen. Dalí also worked sporadically on opera stage designs and costumes for performers. Included in the exhibition and catalogue are examples of the painter’s backdrops for operas, including Tristan and Isolde by Wagner, his favourite opera.
Both creators were wedded to the idea of expression through the expansion of technical parameters. Dalí experimented with early holograms, artist animation and tactile-assisted cinema. His installations, including the Bonwit Teller display and the World’s Fair of 1939, were innovatory though strictly speaking Surrealist exhibitions-cum-installations dated back to the 1920s. His lifting of imagery from the popular press and the use of ben-day dots has been led to critics hailing Dalí as a progenitor of Pop Art and Post-Modernism.
For her part, Schiaparelli was the first fashion designer to use zippers, certain artificial fibres and clear plastics. In terms of style, she introduced the wrap dress, wedge heels, power suits, jumpsuits and camouflage print as fashion. Her 1931 culotte designs scandalised Paris but soon gained a following among adventurous women. In her early career Schiaparelli favoured austere black and white. She introduced Shocking Pink in 1937 as a high-fashion colour; it would become her signature colour. Nineteen-thirty-seven was also the year she produced an organza dress in pale fabric which featured a painted lobster – a Dalinian motif.
(Image: Salvador Dalí, Aphrodisiac Telephone (1938), Plastic (Bakelite) and painted lobster, 7 x 12 x 4.5 inches, Collection of The Dali Museum, St. Petersburg, FL; (c) Salvador Dalí. Fundacio Gala-Salvador Dalí (Artists Rights Society), 2017)
The design was reissued by the House of Schiaparelli in spring 2017. The catalogue illustrates new designs by the House of Schiaparelli, allowing readers to judge the influence of Surrealism and continuity from the design ethos of the house’s founder.
Both creators used motifs of insects, including ants, butterflies and grasshoppers. Dalí had genuine obsessions with ants and grasshoppers and they appeared in many early paintings. Schiaparelli used a transparent Rhodoid collar to hold insect jewellery. Her favourite motif was the butterfly.
Some clothing items included in the exhibition are true Surrealist statements, as peculiar as anything in a Surrealist painting. Boots with long fur (1938), and the later Woman’s sweater with long fur (1948), have long fur which makes them almost as impractical as Meret Oppenheim’s iconic Fur Teacup (1938). It is possible that Schiaparelli was inspired here by Oppenheim rather than Dalí. Schiaparelli’s designs flirt with the repulsive in the way so much Surrealism does.
Although the direction of influence seems to have been predominantly from artist to designer, there are instances where the direction is the other way. A Schiaparelli-style dress with a low-cut back appears in Dalí’s Woman with a Head of Roses (1935). It is possible that Schiaparelli’s fantasy of hiding her face behind a bouquet inspired Dalí’s flower-headed women, introduced in 1936.
Surrealism sought to blur the line between art and life. The Surrealist project of disrupting everyday life included the concept of wearable art, partly as a manifestation of the subconscious influence on our lives and also as an attempt to overturn established modes of thinking and acting. The use of unexpected objects as potential clothing was part of the Surrealist outlook on life. Mannequins were a staple of Surrealist art; one group exhibition consisted of Surrealist decoration of mannequins. (Mannequins had become objects of fascination since Giorgio de Chirico’s Metaphysical paintings of the 1910s.) It is perhaps not coincidental that the ideal exemplar of Surrealist beauty was the conjunction of a sewing machine and an umbrella, two items related to the creation of clothing and the protection of clothing from rain.
Both creators viewed the woman as an exotic object to be transformed and to be revealed through transformation. In Dalí’s case, the transformation is a metamorphosis. Dalí’s versions of Venus de Milo-with-drawers and woman-with-drawers motifs show the woman’s body as complex container. In the latter motif, the woman gazes into the open drawers of her torso in an act of introspection. The motif was translated by Schiaparelli into the Desk Suite (1936/7).
(Image: Salvador Dalí, Anthropomorphic Cabinet (undated), pencil on paper, Collection of Schiaparelli, (c) Salvador Dalí. Fundacio Gala-Salvador Dalí (Artists Rights Society), 2017)
(Image: Elsa Schiaparelli, Illustration of Bureau-Drawer Suit, Schiaparelli Haute Couture, (Fall/Winter 1936/7), courtesy of (c) Schiaparelli archives)
Gloves which have top tips of the fingers removed to reveal the nails below have a certain conceptual elegance, restating the idea of revealing parts which are expected to be covered by a clothing item.
There are many criticisms that can be levelled at Dalí but one of them is not lack of artistic ambition. His driving themes were beauty, temporality, fear of death, obsession with putrescence and the power of erotic desire. Comparatively speaking, Schiaparelli’s morbidity is less omnipresent. Her Skeleton dress (1938) is one of her most striking designs. A close-fitting black evening dress has ridges of padding which evoke the wearer’s bones beneath. It is a creation which fuses elegance and the macabre, something that can be seen in the work of other fashion designers including Alexander McQueen.
There are many parallels between the pair’s work in jewellery, perfumes and perfume bottles, though mostly this occurred late in their careers when they were not collaborating directly. The catalogue includes many quotes relating to the creators though there are no letters between them and one wonders what their personal relationship was and how they actually collaborated on specific projects. There is further investigation to be done in this area.
The catalogue is printed in an edition of 1,800 copies, of which 500 are hardback. Including generous illustration, essays and useful information, it is sure to become a collector’s item for committed Dalí fans, fashion aficionados and researchers on Surrealism and fashion.
John William Barger, Hank Hine, Dilys E. Blum, et al., Dalí and Schiaparelli, Salvador Dalí Museum, 275pp, 59 b&w/133 col. illus., paperback, $39.95, ISBN 978 0 9834799 9 4